On Page SEO, Optimizing Pages and Content Website

On page SEO are the factors that determine whether or not your website is optimized for search engines seen on the website itself.In this article, we'll examine what are the factors in your pages that affect SEO and how to optimize your web pages in terms of technical and content.The concept of on page SEOOn page SEO is the very first stage that you must understand.Perform on page SEO on the website means we optimize our website in order to:

    Useful for visitors
    Facilitate visitors in exploration
    Visitors feel welcome
    The search engines understand the structure of our websiteOf the four concepts, three of which were intended for visitors while the one for the search engines.Any optimization done on your website should aim for the convenience of visitors. This is the main concept of on-page SEO.Do not miss the on-page optimization because the benefits are great and you can just do once for the entire website and once to each new page.

ContentThe main factors of on page SEO and the biggest influence is the content of the website.Search engines certainly want to show the best content on the first page of search results. That's why the quality of content becomes a major factor.Then what kind of content should we provide on the website?

    Original content (not duplicated)
    It can be understood by humans
    Made for people, not just for search engines
    Consistent with the title contents
    Discuss a particular topic in depth
    Provide benefits to the reader
    Satisfy the curiosity of the reader
    Make the reader want to share that content with others
    Makes readers want to interact
    Changing the perspective and / or add science readers
    Its contents can be trustedThat's 11 best content criteria are supposed to provide on your website.Without exception.In the following chapters you will always learn why the content is very important not only for on-page SEO but also for off-page SEO and SEO as a whole.You should know also that Google openly stated that they opposed content:

    Thin (thin), in other words not weighted
    Did not provide added value for the reader
    Not original
    Make the reader frustrated (because not useful)If you provide content that goes into the four things that are opposed, which means that your website carries a "time bomb".Google and other search engines are actively updating its algorithm that makes them understand the depth of a piece of content.Therefore be careful in publishing content for your website.

KeywordKeywords are keywords that we enter in the search field to get the content.The search engines will always strive to show content relevant to the search keywords requested by. So to optimize web pages, we need to optimize for the keyword.Every page on your website should be optimized for at least one keyword.The trick?By using target keywords in the content you create.Content creators who understand SEO understand the importance of keywords and will try to include keywords in the content without damaging the structure of the language.In keyword optimization, there are some of the most common mistakes such as:

    Keyword stuffing - piled repetitive keywords in one page
    Keyword cannibalization - Optimizing more than one page with the same keywordKeyword stuffing is usually done using the same keywords over and over again regardless of function, structure, and grammar.This can be bad for your website. In the form of penalty.For a keyword, your pages that appear in search results only one. Therefore, if you use the same keywords to multiple pages, meaning that any of the content will be sacrificed.So avoid excessive keyword optimization on one page and keyword optimization redundantly on multiple pages.Further explanation of keywords and how to do research will be continued in the next chapter.

Factors supporting the on page SEO

In addition to the content, here are some other factors that also determine the on-page optimization.

The following factors determine the level of optimization because it also contains keywords and
title page

The title page appears in search results with large font and blue.

In addition to the content, the title of the page is the most important factor that you need to optimization of the keyword. To optimize the title of the page, make sure you write the title of the page that contains keywords.

Good placement of keywords in the title is the first 70 letters so as not to cut off automatically.
 

 source image : https://www.anakseo.com/images/cara-seo-onpage.png