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What is the reason they chose Instagram? According to the report, the brand know that whatever they post on Instagram will appear in the feed fans. But, on Facebook, if the brand does not pay to promote their content, then most of the content will not appear in the News Feed fans.
The trend change is in fact owned Instagram Facebook, become a force that develops marketing channels.
The trend change is in fact owned Instagram Facebook, become a force that develops marketing channels.
The report also describes how brands build their followers on Instagram, which now reaches 300 million users per month. Another reason why Instagram popular is because these channels attract more users younger than Facebook.
Reportedly as many as 3 million users aged adolescents in the United States to leave Facebook in the range of 2011 and 2014. With the same user demographics, Instagram is now claimed to be the most important social networking L2 according to the report.
Here are the facts put forward by L2 and Olapic - social marketing technology company, on Instagram:
- Brand average of posting content as much as 9.3 times per week. The figure shows an increase from the previous year average of 7.5 times per week.
- Frequency of posting content on Facebook decreased from 11.1 times per week to 8.8
- Meingkat Instagram fan base in average 26% over the past year.
- Photo content performance is better than video. User Engagement with photo content for 1:03%, while the video is 0.79%
- Instagram is Hyperlapse - applications that accelerate video into the action fast-motion, not as expected with only 2.4% use a brand that since its release in August last year.
